FMP_proposal_

This is a mood board that shows various t-shirt designs that I felt were creative and unique.

 

 

 

 

 

 

 

 

 

 

 

 

 

This Is a board made by the element skating brand. The first thing I notice about this boards deck design is its large owl design that first captures my attention through the use of this owl’s large eyes. I believe the artist has done this to illustrate the fact that the main feature of an owl is its large eyes I also suspect that this has been done due to the fact that the eyes of this owl resemble the wheels on a skateboard this has been exaggerated through the intercut design belonging to the pupils of this owls eyes that resemble the screw in the centre of a skateboard wheel. while the outer markings that can be seen extending away from the centre of the owl’s eyes which I believe have been given to these eyes to illustrate the way that skateboard wheels move and sound.i have also noticed the fact that the owl design on this board resembles tribal tattoos. I think that this has been done due to attract the attention of a customer who may have tattoos and due to the fact that most skaters dress somewhat alternatively may cause this board to become very popular. Once the viewer has finished studying the face of this owl there eye is then drawn to the skateboards brands logo of which captures the attention of its large size and central position which I think has been given to this logo to express a sense of importance while its large size creates a larger impact on its viewer and will remain visible from a lengthy distance still effectively advertising this company brand. I believe the designer has included the image of an owl due to the ways in which skateboarding is a sport that requires people who do practice this sport to learn a lot of different tricks and techniques and to come to learn these tricks could be considered the act of becoming wiser, a concept of which Is intrinsically linked to owls. I also think that this image of an owl helps imply that this skateboards design is attempting to reach a mature audience. After the customer has seen the large logo of this skateboard there eye is then drawn up this board to the image of the moon of which I feel sets a twilight mood and illustrates the reasoning behind the black and blue colour scheme. the tail of the owl then captures the attention of the viewer through pattern and its sharp triangular edges that point down to the base of this board directing the eye towards the night owl symbol that can be seen cradled In a heavyweight san serif that has been given a blue colour which helps it stand out. I believe that this “Night owl” symbol and text that can be seen travelling around the base of the board work well as I think that the way that this image has been shaped fits the end of the board seamlessly while also making the most of the space provided. this addition also creates an even ratio of design. once this imagery has been acknowledged the viewer’s eye is then free to study the blue mesh pattern that has been given to that background that creates a scifi look to this board design while also adding texture. I suspect that this design has been made on illustrator using symmetrical shapes.

 

 

 

 

 

 

 

 

This is a hoodie designed by Santa Cruz this hoodie has been designed in a black colour of which I believe has been used to appeal to all genders as it is a natural colour. The main focal point of this hoodie is the yellow triangle that has been given to this jumper to attract the viewer’s attention to the name of this company pf which has been given a white colour

 

 

This is a jumper designed by the girl skateboarding company. This jumper has been designed having the base of this jumper that is black that has the girl brand log on the right-hand side of the chest that has been designed in a bright yellow colour that stands out very well enabling this logo t act as the main focal point of this jumper. I believe that this jumper has been given a natural colour scheme that is black and yellow in order to appeal to all genders.

The back of this jumper possesses a very interesting design of which shows an image of a man in a suit with a skull for a face that is very detailed and somewhat alternatively styled due to the addition of the skull. This I believe this design has been added to the back of this jumper as to create a bigger impact of viewers and to appeal to the individuality of there customers. While the vibrant yellow bak ground of this image has been added to in keeping with this colour scheme

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Ingredients

• 60g butter
• 250g self raising flour
• 2tsp baking powder
• 30g caster sugar
• 1 egg
• 150ml milk
• butter and jam to serve
• *5cm (2inch) pastry cutter

Method

1. Lightly butter a large baking tray. Preheat your oven to 220c (425F, gas 7)
2. Sift the flour and baking powder in a bowl. Rub in the butter with the fingertips until the mixture resembles fine breadcrumbs. stir in the sugar.
3. Break the egg into a measuring jug and make up to 150ml with milk. Beat lightly to mix. Add to the bowl and mix to a soft dough.
4. Lightly knead the dough until smooth. Roll out until 1cm thick, cut into rounds with the pastry cutter, and put on the baking tray. Brush with milk.
5. put them into the oven for about 10 minutes until well risen and golden. cool on a wire rack. serve on the day of making if possible, with butter and jam

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Design report:

This is the final outcome of my infographic. I have designed this travel guide having the name of the country at the very top of my page as this allowed for, he most visibility and expresses a matter of importance. For this title, I have used an ink styled typeface as I believed that this resembled traditional Japanese artworks such as shodou art. I have placed my title in front of a design I had made inspired by the Japanese flag. In order to further express the title of this travel guide.

Underneath my title, I have placed some Japanese text that informs persons that can read Japanese that this travel guide will take them on a spirit hut as this text reads the words spirit hunter.  I have placed this text in the very centre of this page as I felt that this complemented the positioning of my title.

Framing this Japanese text is the map of my chosen country that I have colour used a colour-coded key to inform my viewers where my chosen locations are found on the map as I felt that by labelling these locations in this way was simple while also being informative.

After my viewer has finished looking at the map of Japan, I then catch their eye with a bold typeface that shares the same style as my title. Of which say’s “spirit hunters gather!” I have used this command as I belied it to be enthusiastic while also suggesting to viewers that this travel guides attractions as based around tales of statues and figures that possess powerful spirits. I have used the same typeface for the information below that informs my reader that my travel guide is based around japans mythology.

The locations I have chosen have been designed having the names of these locations curved around the heads of my infographics due to the fact that all of these images possess rounded edges at the top of these designs. I also felt that this design choice was unique and interesting. The images of my locations main attractions have been placed above the text in this central location as I felt that this reflected the central positioning of my infographics content. I have placed the colour key next to the images of the main attractions as this informs readers of the locations of these statues before reading about these attractions and the mythology behind them.

I have designed this travel guide having an elongated portrait shape as I felt that this shape complemented the central positioning and downward flow of my content. For the majority of this travel guide I tried to maintain a colour scheme of black and red as I felt that these colours created a large amount of contrast while also complementing each other. I have designed the background of this travel guide having this light brown colour as I felt that this caused an aged look and resembles the colour of old rice paper.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

While studying the selves of m&s I discovered that this shop sells a wide variety of very high-quality ready-made, frozen foods. that were being sold at a somewhat high price. Having realised this I came to the belief that this store is targeting young professionals and single persons who do not have time to cook that are also looking for high-quality foods that can be made in a short amount of time.

I have also discovered that this company sells a very small range of mainstream products and instead sell a lot of this company’s own branded products that are mostly made with organic and natural ingredients that possess somewhat unique and extravagant flavours. This company’s own branded products all possess a very minimal designs and natural colour schemes design choices I believe have been given to the majority of there products to express the natural ingredients through the lack of imagery to try to express the simplicity of these recipes.

This shop also places its best-selling products and very well-known products at eye level on their shelves. I suspect that they have done this to ensure that customers can find these best sellers in the shortest amount of time. Also on these shelves, this company displays other products that are similar to the items that this in on the shelves that are at eye level. These similar products are usually cheaper products that are less popular. While the top shelves display products that are high priced and somewhat better quality. The bottom shelves of this shop have been used to show products that are similar or relate to the main products on this shelf.

 

 

 

 

 

 

 

 

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For my packaging, I will need to provide information about the ingredients belonging to my products allowing the customer to view them so that they can then be made aware that there are no ingredients in this product that they may have an allergy to or have personal issues with a certain ingredient. I will do this by placing this information on the back of my packaging while having the main ingredient listed in a clear typeface on the front of my product. to accompany my lists of ingredients I shall place allergy advice information next to the list of ingredients I will also be required to list the name and brand of this item while also including a brief description of the purposes of this product and how it will benefit the customer. My packaging will tell my customer a brief story about how the beeswax in my product is farmed and reassure them that no abuse came to the bees during the farming process. This story will tell them of this company’s policies and beliefs .my products will be given an expiry date to ensure that my product gives my customers the best results and a bar code will be placed in a  visible era enabling a faster check out service.

 

 

This is an image of the various flowers that I have designed using illustrator doing so through the use of the pen tool, the paint bucket tool and the opacity tool. I have designed these as I felt that these flowers resemble watercolour paintings of which I felt reflected the fact that filberts cosmetics are well known to use much colourful and elegant imagery on its products packaging.

 

 

 

 

 

 

 

 

I believe that the incorporation of my chosen, hand-rendered bumble bee design has added a lot of detail and creates a very strong contrast in colour with the white backgrounds i have given to my labels. i also believe that these images of my drawn design resemble the styling of the filberts company which my research had shown that this company uses many quirky and detailed illustrations that appear to have been hand-drawn.  even though i am rather fond of these labels that have been made having my hand-rendered drawing as the main focal points i do not feel that the overall designs of these labels look as professional or athletically pleasing as the labels that i had earlier made using a bee design that i had created using illustrator. i also believe that the bee i had earlier made complements the flowers that i had designed using illustrator as this bee design does not possess to much detail that it causes the overall look of my labels to look overcrowded with imagery. therefore i have decided to not take these labels further and instead design more labels having the bee design i had made on illustrator as the main focal points of these labels.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The first thing I notice about this magazines masthead is its typeface’s very clear contrast in thickness possessing extremely thin characteristics that exaggerate the somewhat proportionally correct aspects of this text. I believe that these characteristic causes its audience to study the text for a longer amount of time. As well as this I also feel that its slightly elongated composition causes this typeface to look sophisticated and draws in more attention to the masthead while mirroring the long stylings of the arm belonging to the model on this front cover. Another reason why this masthead is successful is because of the way it well illustrates the meaning of the word bazaar doing so through its irregular positioning occurring in the third letter A in this text that can be seen venturing slightly lower than the rest of the letters belonging to the masthead. This typefaces black colour also works well with the minimal colour scheme of this magazine cover and contrasts well against the off white colour of the background. I also feel that the sophisticated elongated styling of this typeface effectively appeals to its target audience of fashion orientated women between the ages of 25 to 49 well through its black colour which is the colour well known in the fashion world to never go out of style and its sophisticated and elongated stylings.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Design report. 

For this task, I have chosen to design an army recruitment magazine advertising the fact that the British army has now made it legal for LGBT member to join the army while also encouraging other minority groups to apply.

I believe I have translated this topic well doing so through the name of my masthead which I have called forward march. A name I have given to this magazine because this sentence is a very well-known military command.  I also felt that this command addressed the forward-thinking ways of the new laws given to the British and I felt that the fact that this sentence is a command reflected the forceful ways of new laws.

Another way I think I have well expressed my chosen topic is through the fast forward symbol I have incorporated into my masthead that I have given a rainbow coloured outline as I think that this symbol expresses the word forward in my masthead. while the rainbow outlining addresses the LGBT community as the LGBT flag is one filled with rainbow colours.

I have designed my masthead having pointed serifs and a somewhat thick structure as I felt that these characteristics resulted in a strong looking typeface. as well as this I have elongated the letter f belonging to my masthead because I thought that this created a unique look and would intrigue my audience. This masthead has also been placed in the top third of my magazine cover as I felt that having this text at the very top of my magazine expressed a sense of importance while also allowing me to incorporate a lot of imagery underneath this typeface.  As well as this I also think that having my masthead in this position has enabled my masthead to act as my main focal point an effect I believe would have not been possible if this title were placed in any other position.

The image of the black female solder that I have used as my main image for my magazine cover was included due to the fact that I felt that the image would effectively remind my audience that women and people of any ethnicity have been able to join the army for a lengthy amount of time addressing older changed in the army’s laws. Just behind this image, I have again included the LGBT flag that I have designed to act as the main source of colour for this magazine cover.

I feel I have created a very strong contrast in colour in this magazine cover created through my somewhat limited colour scheme, using a lot of black and white throughout the majority of this front cover which I believe has effectively exaggerated the colourful ways of the rainbow imagery.

 

From my perspective, my first article titled Changing the face of the British army is successful as I believe that the collage I have made in illustrator explains the meaning of this heading doing so through the use of my image of a black female that i have painted the LGBT flag upon her face. This image of the woman can also be seen wearing the hat and moustache belonging to the very famous 1914 British lord Kitchener propaganda poster. This face is also mounted on a piece of newspaper with storm clouds taking place in the background. I have created this collage in this way to suggest to my viewer that women, people of different ethnicities and different sexual orientations can now be considered to be the new faces of the British army. I had also made this collage my main focal point as I thought that this image was suggestive enough to give my viewer an idea of the topic of the article that they are about to read.

 

After my viewer has studied my collage u then guide there eye Just underneath this collage where I have designed my heading which I have placed within a rectangle that can be seen stretching across the page entering the second page which also has my earlier made fast forward symbol occurring at the very end of this rectangle. I have designed my heading in this way because I thought that having my heading in this large black rectangle would attract attention while the black colour would create a large amount of contrast accruing in the white colour of the text and the white background. The fast forward symbol that I have placed at the end of this rectangle has been added to remind my audience of the progress that the British army is making. While also guiding my viewer’s eye across the page encouraging them to later read the text on the right.

My third focal point of this double-page spread is The subheading of this article  that can be seen taking place at the very bottom on the left hand page In small black writing that I have set to a bold text as an attempt to suggest a matter of importance and causing the text to remain visible while being this size.

Once this page has been viewed, I then capture my viewers’ attention with the use of an initial through its large size and bright red colour, This drop cap instructs my viewer to read this first paragraph before any other texts on this page. I then use the headings of my paragraphs to draw my viewers eye down the page reading the sections of this article in order .doing so by having these heading in capital letters that I have also placed above the individual paragraphs in order to inform my reader of the contents that they are about to read beforehand while also keeping them  interested.

Within these paragraphs, just under this sub-heading I have included images of the people that the different paragraphs are referring to. I have done this to allow the information of these paragraph to seam more personalised to these people while also showing the ordinary faces of these individuals explaining to my viewer that people from these minority groups are no different than the average person. These images also compliment the colour scheme which I have designed to show the colours black and red more frequently than other colours. A colour scheme I have chosen due to the well-known fact that the colour red can symbolise a sense of errancy and in some cases danger and it is because of this that I believed that this colour would demand the most attention from my viewers which I felt would be exaggerated by the strong contrast that the colour black creates when placed next to this colour.  Throughout this double-page spread, I have created a design that continually guides the attention of my viewer from the top of the page to the bottom. I have done this as I felt that this structure caused my content to be viewed in a very organized pattern while that works so fluently that it almost occurs unnoticed.

While making my second article I chose to design my main focal point to be the black and white image of the female soldier holding a gun. I have used an image of a female soldier in particular as an attempt to suggest to my viewer that the article that they are about to read is based around the concept of being a female soldier.

After my main focal point has taken effect the attention of my reader is then captured through the use of my heading which I have placed under the shoulders of the image of the female soldier as I felt that this position was the most appropriate as placing it here provided a lot of contrast while not  detracting attention away from my main focal point. Another reason why I am pleased with my heading is because I think that the way that I have designed the letter o belonging to the word women in my heading and the letter t in the word stronger to create the female symbol is a very expressive design while also looking aesthetically pleasing. Just underneath this heading, I have placed my subheading. I have placed it just underneath the main heading to avoid any confusion as to what this text is while also designing it in the colour white in order to cause the text to stand out to my reader through its strong contrast in colour.

I then guide the viewer’s eye across to the second page belonging to my double-page spread with the use of a drop cap which u have designed having a bright red colour, a technique which I had used earlier in my first article. This letter instructs my viewer to begin reading the contents of this article which after their focus is then made to look at the script typeface that I have placed at the bottom left-hand corner of this page just covering an image of two female solders of whom one is holding a gun. i had designs the word strong in this script typeface as its informal and handwritten design resembles the handwriting often seen in signatures and I thought that having this text slightly overlapping this image would create the elution that this picture has been signed by women themselves.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Unit 1 visual recording in art and design

For this assignment, I was asked to create visual recordings that explained the individual tasks that I was given on a list. I began this assignment by travelling to different places across Bristol that I felt would have visual aspects in which would best suit the different tasks on the list I was given, an idea that proved to be very effective for example for the task that asked me to make a visual recording of the oldest thing I could find in Bristol, I walked to spike island that is well known to have many important historical artefacts and interesting attractions. while I was there, I found a boat called the Mayflower that happened to be the oldest boat still afloat in Bristol. During these tasks I practiced many different art mediums such as photography in which I ensured that all photos were in focus and were taken having the main object as the main focal point for example while taking the photo of my mark on the city of which I took a picture of my sunglasses on a table I made sure that my sunglasses were the main area of focus and I practised this tactic in every photo taken throughout this project. I also found myself using chalk  and charcoal while making five rubbings from around the city with, which I felt were  the most difficult mediums that I had used as these materials smudged easily and were not practical  enough and so I decided to use a graphite pencil for my rubbings as this Merial did not smudge as easily and created  clearer and clearer outcomes. Pen and ink  however were the best material I used while carrying out these tasks as it allowed me to create clear outlines and enabled me to translate my hand drawn ideas better, an example of this can be seen in the drawn visual recording that I created to explain my experience of people watching while sitting in a café where I designed an image of a can with music flowing behind it and  a sun styled speech bubble that is emanating from a mouth that I drew on the cans face.

For my final visual recording in which I had to design my own creation I have chosen to create an image of the very iconic British stop-animation cartoon Wallace and Gromit playing chess while wearing different hats belonging to two very important British historical characters, having Wallace dressed in black beards hat while Gromit is wearing Isambard Kingdome Brunel’s hat and cigarette. I have included these characteristics as an attempt to express as many well-known British facts as possible. I have created this image using many different materials and mediums such as pen, ink in which I have used a heavy amount of in both of the hats that Wallace and Gromit are wearing, there outlining and Gromit’s nose. While the green jumper that Wallace is wearing, and Gromit’s body has been painted using watercolours. The chess table, stools, Wallace’s trousers and boots have all been created using coloured pencil a style choice of which was decided due to many attempts of using watercolour to create the detail in these individual aspects of this picture failing.

I am pleased with this final outcome as I feel I have created a truly British picture and feel I have illustrated the main facts about Bristol and its history while creating a fun and imaginative piece. That I had created in hopes people may ask about the historical storyline of this design. I have also tried to integrate as much detail as possible to this somewhat simple cartoon style. As well as this i have designed Wallace and Gromit paying a competitive game of chess while wearing the hats of black beard and Isambard Burnell as an attempt to suggest to my audience that these characters are fighting over the popularity of the public. Overall, I feel that all my visual recording answer the brief well while also looking aesthetically pleasing and creative.